REEK OF CONFIDENCE
Native Deodorant
Having confidence in your own skin starts with having confidence in what’s on it.
Native will encourage its users to buy deodorants based on fragrance, not labels, by making scents that smell great to people, not types of people.
UNLABELED in Manhattan
NATIVE will give two middle fingers to labels through a pop-up store with no names, branding, or indicators.
With no exterior influences, shoppers will be pushed to pick their deodorant purely based on what they think smells appealing.
Profiles are hidden inside the cap so you’ll know where to find your true scent again after you discover it in NATIVE’s pop-up.
Aisle me
NATIVE will take their war on labels to the public by bringing their label-free product displays in-stores near you.
Strategically placed next to traditional deodorant aisles, NATIVE will give customers the freedom to find their scent while putting other brands to shame.
Date natively
You’re an Aries, they’re a Leo, but you smell like lemon, and they smell like bacon…
With Taimi’s new scent profile feature, users will be able to mix and match their favorite Native scents to further express themselves and personalize their profile.
Cards of confidence
If you feel like you're confident, but still need practice, we’re making something just for you.
Native will drop a deck of scented cards, each featuring a challenge to boost your confidence.
Notes of inspiration
NATIVE will share personal stories of confidence told by underdogs of all different backgrounds in their mini-documentary series “Notes of Inspiration.”
From DJs to lawyers, these reels will inspire viewers, giving them the confidence to unapologetically take on life as exactly who they are and reek of confidence.
Copywriter: Sam Horton // Art Director: Mark Aurelius-Ross Cooper